Determining and evaluating new store locations using remote sensing and machine learning

Authors: BERKAN HÖKE, ZEYNEP ZERRİN TURGAY, CEM ÜNSALAN, HANDE KÜÇÜKAYDIN

Abstract: Decision making for store locations is crucial for retail companies as the profit depends on the location. The key point for correct store location is profit approximation, which is highly dependent on population of the corresponding region, and hence, the volume of the residential area. Thus, estimating building volumes provides insight about the revenue if a new store is about to be opened there. Remote sensing through stereo/tri-stereo satellite images provides wide area coverage as well as adequate resolution for three dimensional reconstruction for volume estimation. We reconstruct 3D map of corresponding region with the help of semiglobal matching and mask R-CNN algorithms for this purpose. Using the existing store data, we construct models for estimating the revenue based on surrounding building volumes. In order to choose the right location, the suitable utility model, which calculates store revenues, should be rigorously determined. Moreover, model parameters should be assessed as correctly as possible. Instead of using randomly generated parameters, we employ remote sensing, computer vision, and machine learning techniques, which provide a novel way for evaluating new store locations.

Keywords: Remote sensing, machine learning, competitive facility location, revenue estimation, utility model

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